The Discipline of Market Leaders became a much revered business book in the mid-90s. At LEVERAGEDWISDOM the book generated vigorous discussion and ultimately disagreement with the authors.
Michael Treacy and Fred Wiersema claimed that market leadership derived from choosing one of three disciplines; operational excellence, product leadership or customer intimacy. To attempt to master all three would lead to weakness and mediocre standing in the market place. They offered extensive research and specific examples of companies who chose one discipline among the three and noted their prosperity. Read more →